THE NORTH FACE kids原宿

THE NORTH FACE PLAY EARTH KIDSは、子どもたちが自然とふれあい、環境を見つめ直すことで「生きる力」を育むためのキッズ初のフラッグシップストア。親子が共に自然との共生を学び、物を大切にする心や探究する姿勢を育てる空間です。店内は「現代文明と共存する山小屋」をテーマにデザインされ、キッズアパレルやグッズに加え、キャンプやトレッキングなどのアウトドアアクティビティに対応したアイテムを展開。また、遠足・林間学校・スキー教室など多様なアクティビティにも寄り添い、子どもたち一人ひとりの成長と冒険心をサポートします。さらに、出産祝いやベビーアイテム、マタニティラインなどライフステージを通じた提案を強化し、家族全体で自然とのつながりを感じられるライフスタイルを発信します。

THE NORTH FACE KIDS is a flagship store created to help children develop the “power to live” by engaging with nature and reexamining their relationship with the environment. It is a space where parents and children can learn together about living in harmony with nature, while nurturing a sense of care for things and a spirit of curiosity and exploration. The interior is designed around the theme of “a mountain lodge coexisting with modern civilization,” and offers not only kids’ apparel and accessories, but also items suited for outdoor activities such as camping and trekking. The store also supports a wide range of activities, including school excursions, outdoor school programs, and ski trips, helping foster each child’s growth and sense of adventure. In addition, it offers proposals that accompany families through different life stages, including gifts for newborns, baby items, and maternity lines, communicating a lifestyle in which the entire family can feel connected to nature.​

住所：150-0001 東京都渋谷区神宮前6-15-9グランディール神宮前 1F

TEL：03-6433-5218

IG：tnf_kids_harajuku