BEAUTifUEL

Amemiya Yuu is an Immersive Storywright who brings parallel world novels into real-world experiences. Through "Immersive novels," he blends literature and ritual into festivals and relational art, blurring reality and imagination. In 2014, he founded Silent it, Japan’s first silent disco brand. In 2016, he launched Ozone LLC and the "Social Fes®" project envisioning a post-SDGs world. His works include "Dance Furoya," "Mud Land Fest," and "KaMiNG SINGULARITY." The Reiwa Yin-Yang Festival, "Kamakura Shikyousai," was nominated for the JACE Event Awards. He has produced over 100 festivals, featured on major media like Nippon TV and TBS. He also directs events, writes scripts, develops brands, designs spaces, writes novels, and DJs across Japan. In 2020, he opened "NigeBar White Out" in Yokohama, closed it in 2025, founded "Ozone-sō," and held the solo exhibition "Arite, Nakereba." He received an Honorable Mention in the Future Society Scenario Contest. Yu Amemiya – Immersive Storywright Yu Amemiya is an artist who explores the "thresholds" where fiction and reality, individuality and collectivity, nature and humanity intertwine. He calls his unique method “immersive novels,” where imagined worlds written as fiction are summoned into reality through festivals, immersive theater, and relational art. Style: The Fusion of Experience Novels and Rituals At the core of his work lies an Eastern natural philosophy: new worlds emerge through the knots of relationships among differing beings. Drawing from interdisciplinary themes such as quantum mechanics, AI, life sciences, mythology, and ritual culture, Amemiya centers his expression on festivals where participants physically experience the world by becoming "inhabitants of the story." Rather than passively receiving the work, participants actively expand the fiction, creating overlapping layers of interpretation and new resolutions of the world. He describes this process as "the ephemeral creation of a multiverse where people, fiction, and reality interweave," and promotes projects that connect art, society, and collective creativity, resonating with social practice and art collective movements. Major Festival Works Dance Furoya: A festival heating up both bathhouse and dance floor simultaneously. Mud Land Fest: A muddy festival connecting urban and agricultural communities. KaMiNG SINGULARITY: A trilogy depicting a world where AI has become divine. Kamakura Shikyousai (Reiwa Yin-Yang Festival): Nominated for the JACE Event Awards alongside Tokyo 2020 Olympics. RingNe: A long-form experience novel portraying a world where humans reincarnate into plants, held with over 200 collaborators in Minamiashigara City. Other Activities Producing immersive theater such as Ændroid Clinic and Escape to Light. White Out; Scriptwriting and directing for stage works; Concept-making for exhibitions (e.g., Panasonic "Kindness of Imagination" Exhibition, JOCA "Story of Things" Exhibition); Brand concept development, creative direction, space art direction, sound design, novel writing, and media art production. Main Achievements, Awards, and Collaborations Concept design and space art direction for Shibuya 100BANCH "Nanana Festival" Produced "Disco Hack" for Tokyo Design Week 30th Anniversary Directed performances for Yuki Oshida at Festival of Death and Dying 2024 Sydney Wrote and directed Escape to Light. White Out. for YPAM Fringe 2023 Sound engineering for Audemars Piguet Exhibition "Beyond the Watch" Monthly silent festival planning at Sunshine 60 Observatory "SKY CIRCUS" Overall production for JAA "aroma for earth" and Ota City Cultural Promotion Foundation "Neo Bon Odori" Advisor for MURAMATSURI, Earth Day Tokyo, ICHI FES, Tokyo AI Festival, etc. Guest speaker at United Nations University, Kyoto University Institute for Research in Humanities, Yokohama College of Commerce Chief Judge for Startup Weekend Yokohama Exhibitor at DESIGNART TOKYO 2023 Honorable Mention in the Scenario Contest for Superintelligent Future Society Recent Bases and Future Outlook 2020: Opened "NigeBar White Out" in Yokohama; later held his first solo exhibition "Funeral Portraits Exhibition." 2022: Group exhibition "If Life Is Beautiful, Why?" 2023: Started new experience novel project "RingNe." 2025: Established "Ozone-sō" as a new base for creation. Philosophical Background Amemiya’s work draws from a wide range of fields such as quantum mechanics, life sciences, AI, and mythology. Underlying these diverse themes is a consistent worldview: “All phenomena arise as knots of relationships.” Through his projects, he proposes an attitude of “exploring unknown worlds through the body,” believing that the process of subjective intervention and co-creation in stories is a creative way to survive an uncertain world. Impact on Media and Society Having directed and produced over 100 festivals across Japan, Amemiya’s unique "experience novel" culture has been featured widely on media like Nippon TV The Most Useful School in the World and TBS Sunday First Ear Learning. Through projects like "Social Fes®" addressing SDGs issues and many others translating social themes into artistic expressions, he practices "the design of relationships" connecting art, society, individuals, and collectives.