WOW25 Logo Movie by Hiroshi Takagishi

WOW25th Anniversary Project｜Logo Design

WOW25周年を記念し、社内コンペによりロゴを制作。さまざまな個性を持ったメンバーの集合体とその個性が重なり合う様を円で表し、それらが無限（∞）の表現力を生み出すというコンセプトのデザインが選ばれた。

そのロゴをさらに発展させ、社内有志によりロゴムービーを制作。WOWの25年の歩み、集合体もしくは個人としてのWOWを、デザイナーがそれぞれ解釈し、作品を発表した。

We held an in-house competition to create a logo, to commemorate the WOW’s 25th anniversary. The concept on which the design was chosen entailed a circle that represented a group of members each with their own individual personalities. The overlapping of such personalities joins together to create the infinite (∞) power of expression.

To further develop this logo, volunteers within the company created a logo movie. In this movie, each designer provided their own interpretation of the 25 year journey of WOW, either from a group or individual perspective, and presented their works.

▶WOW25th Anniversary Project

Concept

有象無象な個性が集まり作り上げられた25年周年ロゴというイメージで制作しました。25周年ロゴの内部で、色、形状、動き、さまざまな特性を持った無数の個性たちが、ロゴにデザインされた無限に続く円の上を走り続け、作り上げ、積み重ねてきた様子を描きました。 – 高岸寛

“The logo was created based on the image of a 25-year anniversary logo that was made by collecting together a whole host of different personalities. Within this 25th anniversary logo, a huge number of individuals of various colors, shapes, movements, and features run, build, and accumulate on the endless circle in the logo.” —Hiroshi Takagishi