Alchemy 14.7g

In popular music, producers, composers, and singers achieve top-tier results

through a highly specialized division of labor and chemical synergy. A film

director is not a monarch who monopolizes the identity of a single work but

rather an alchemist who draws out the best chemical combination. In these

fields, the chemical synergy of division of labor is naturally accepted. However,

in all areas of art, it is only in fine arts (contemporary art) where the solipsistic

thinking of the capital ‘I’ still prevails. The capital ‘I’ refers to oneself (‘I’) and

also represents the first letter of ‘identity.’ It is also the ‘I’ of the id, one of the

three components of Freud’s personality theory.

Isaac Oz is a project that seeks to overcome the ‘I’ through close division of

labor. Isaac Oz rejects the myth of art by killing the identity of ‘I’ and the id of

‘I.’ It introduces the artist’s name as a brand within the title of "artist" to ally

with the system while resisting the capitalistic structure. We do not live as a

subject or self, nor with self-consciousness. We can only live inter-subjectively.

Inter-subjectivity means living in a relational way, constantly being influenced

by others, the other, the world, and the universe, and returning that influence.