beef

Leather such as cowhide is used for most luxury items represented by men's shoes, heels, bags, etc. Naturally, since they are the “skins” of cows, they can also be called processed meat that has been cut into small pieces and remolded.

However, since humans have long ago divided animals into individual concepts called “meat (meat)” and “leather (leather),” and “manufactured” using a mass production method using the livestock industry, when they see leather products, they don't think they are pieces of meat.

On the other hand, only in the sneaker consumption culture, which is also a symbol of mass production, a phenomenon that seems to have reversed this can be seen. There is a business practice of sealing shoes with transparent film to prevent deterioration, and there are even memes showing off their freshness by using the adjective “fresh (fresh)” for brand new sneakers and licking the sole. Sneakers that are targets of collection, savings, and looting while being prevented from deteriorating, and are treated as if they were raw meat may be “new meat” that awakens the instincts of hunting and gathering that humans have lost since starting livestock.

In this work, sneakers molded as “processed meat” were presented by rearranging “meat” and “leather,” which were once separated by the livestock industry, into their original relationship. It breaks the boundary between “food” and “things,” which are distributed individually, and questions what we have revered in consumer culture.